Value Added & Processing Workshops

Building Community Around Food: Dynamic Strategies to Engage Eaters and
Turn Them Into Advocates
Saturday 8:00 AM
Melissa Danielle, Honeybee Holistic, and Nicole Taylor work to connect farmers to eaters and create opportunities for eaters to engage in food beyond mere consumption. In this session, we will explore community building concepts and events such as GRUB parties, food crawls, cook-offs, and Farmer's Balls that connect participants to local food, taking them on and off the field.

Marketing to Restaurants
Saturday 1:00 PM
When it comes to marketing to restaurants, personal relationships are everything. Sharon Nagle, Firefly Farm, Dan Martello, Good Luck Restaurant, and Jeff Christiana, New York Wine and Culinary Center, will discuss these relationships from both sides of the equation, off ering tips for producers interested in selling to restaurants or improving their relationships with the chefs who purchase their produce. 

Con respecto al mercadeo a los restaurantes, las relaciones personales son el elemento más importante. Sharon Nagle, Firefly Farm, Dan Martello, Good Luck Restaurant, y Jeff Christiana, New York Wine and Culinary Center, diserterán sobre estas relaciones desde ambos lados de la ecuación, ofreciendo consejos a productores interesados en vender a restaurantes o mejorar sus relaciones con los chefs que compran sus productos frescos.

Food Safety: Best Practices for Farmers Markets & CSA
La seguridad alimentaria para comercializadores directos
Saturday 2:30 PM
There’s been a good deal of discussion about food safety when it comes to the wholesale market, but much less guidance for direct marketers. Join Diane Eggert, Farmers Market Federation, and Amanda Rae Root, Jefferson County CCE, for a discussion of food safety best practices for farmers markets and CSA distributions. Some simple steps can go a long way towards ensuring that you’re providing your customers with the highest quality produce out there.
Se ha oído hablar mucho de la seguridad alimentaria con respecto al mercado agrícola, pero mucho menos para comercializadores directos. Acompañe a Diane Eggert, de la Federación de Mercados Agrícolas y Amanda Rae Root, Extensión Cooperativa de Cornell del condado de Jeff erson, para una charla sobre las mejores prácticas de seguridad alimentaria para mercados agrícolas y entregas de CSA. ¡Unos paso sencillas pueden tener mucho impacto! 

Extreme Makeover: Farmstand Edition
Saturday 4:15 PM
Are you ever a little embarrassed when you go to set up your display at market? Are you sure that you could improve your sales if you spruced up your display? Well then, this is the workshop for you. Join Mark and Kristin Kimball, Essex Farm, and a few willing guinea pigs for a discussion of farmstand design in a game show atmosphere. 

Cooperative Marketing of Vegetables
El Mercadeo Cooperativo de Vegetales
Sunday 8:00 AM
Cooperative marketing of product can offer smaller producers a way into large and wholesale markets. Kathlyn Terry, Appalachian Sustainable Development, will discuss the strategies that her organization uses to help start and maintain relationships between small producers and large retailers.
El mercadeo cooperativo de producto puede ofrecer a productores de tamaño pequeño una vía a los mercados más grandes y de mayoreo. Kathlyn Terry, Desarrollo Sostenible de los Apalaches, hablará de las estrategias que su organización usa para ayudar a iniciar y mantener las relaciones entre productores de tamaño pequeño y minoristas grandes.

Incubators and Shared Use Kitchens for Start-up Food Processors 
Sunday 9:30 PM
Katherine Gregory, Mi Kitchen es su Kitchen®, and Beth Linskey, Beth’s Farm Kitchen, will share their experience and tips to help those individuals and groups who are interested in starting a community shared-use facility or taking their new product to a co-packer. They will be joined by Bob Bleistein, Classic Coverage, who will discuss liability insurance based on his background in both food businesses and the insurance industry.