Press Release

FOR IMMEDIATE RELEASE

Contact:  Lea Kone, 585-271-1979 x502   Lea@nofany.org

NOFA-NY ANNOUNCES 2ND ANNUAL NY LOCAVORE CHALLENGE

This September, NOFA-NY will sponsor its 2nd Annual NY Locavore Challenge.  The NY Locavore Challenge is a first of its kind, month-long campaign aimed at engaging consumers across the state in actively supporting the local organic food movement. 

The Locavore challenge starts with the theory “vote with your dollar,” and takes it a few steps further, by appealing concerned citizens to participate in a wide variety of events and challenges that support their local economies, encourage organic and sustainable growing practices and propel the movement forward. The aim is for 5,000 people state-wide to participate in the challenge this year.  By signing up, you can be part of a movement that is hungry, active and ready to change our food system.

How Does it Work?:

First, participants choose a level of commitment.
-Choose from a Bite-Sized (3 mini-challenges), Meal-Sized (6 mini-challenges) or a Feast-Sized Challenge (9 mini-challenges)

Second, choose your mini-challenges from  three fun categories:
-Grow, Cook, Eat; Join the Movement; and Take Action

Within the Grow, Cook, Eat category, explore fun mini-challenges such as: Gardening, Composting, Foraging or taking a 250 Mile Diet Challenge for a day, a week or the full-month of September.

Within the Join the Movement category, explore fun mini-challenges and events such as: Blogging, Attending a Potluck, or Hosting a Locavore Book Discussion.

Within the Take Action category, explore fun mini-challenges and events such as: Volunteering, Donating, Starting a Community Garden, or Speaking with your Representative to support local sustainable farms and food businesses.

How Can you Sign-Up to Participate?:

Registration is available online at www.nylocavorechallenge.com or by calling the NOFA-NY office at (585) 271-1979 ext. 512. 

There are still opportunities for partnering, sponsorship and to host events throughout September, as well as to host potlucks for the 2nd Annual Potluck Across NY on Sunday, September 25th.  If you are interested in hearing more about any of these opportunities, please contact Lea Kone at Lea@nofany.org or call (585) 271-1979 ext. 502.

Sponsors:
Great Performances & Katchkie Farms
Edible Magazines & Eat Drink Local Week
All Good Bakers
Once Again Nut Butter
Park Slope Food Co-op
Pennsylvania Yankee Mercantile
Fountain of Youth Organics
Sustainable Sea Cliff Cooperative

Partners: GrowNYC/Greenmarket, CoFed, Frost Valley YMCA, Hawthorne Valley, Brooklyn Food Coalition, Center for Sustainable Living, Non-GMO Project, Watershed Agricultural Council, Pure Catskills, National Organic Coalition, Organic Consumers Association, Millions Against Monsanto, The Sylvia Center, Field and Fork Network, Amagansett Food Institute, Groundswell, Slow Food-Finger Lakes, Slow Food-Hudson Valley, Slow Food-Huntington, Hazon, Farmers Market Federation of NY, Greenhorns