Strategic Marketing Workshops for Livestock Producers

Strategic Marketing Workshops for Livestock Producers

Thursdays, September 15, 22, 29, 2011

6:30 pm – 8:30 pm

2 Locations:

Cornell Cooperative Extension of Wayne County

1581 Route 88 North, Newark, NY 14512

Cornell Cooperative Extension of Wyoming County

410 North Main Street, Warsaw, NY 14569

The demand for locally-raised meats and livestock products continues to grow. Strategic and specific marketing efforts can help you take full advantage of the local foods market. If you want to sharpen and focus your marketing skills, or just don’t know where to begin developing a marketing plan, Cornell Cooperative Extension can help! The Northwest New York Dairy, Livestock and Field Crops Team is hosting the workshop series in two locations. Participants will learn the basics of strategic marketing, including how to identify a target market and focus your farm’s marketing efforts. You will also learn how to choose the markets that meet the needs of your farm, such as CSA, farmers’ market and wholesale. Each participant will develop components of a marketing plan and create marketing materials.

While this series is tailored specifically to the marketing of meats and other livestock products, any farm would benefit by improving their marketing efforts.

The four-part series costs $10 per farm (up to 2 people) per session or $30 for the series of 4 workshops. Pre-registration is required by the day prior to plan for materials.

Each session runs from 6:30-8:30 PM, Thursdays, September 15, 22, & 29, with a follow-up session at each location, date TBD.

 September 15: Introduction to Strategic Marketing: Identifying a Target Market

 September 22: Communicating with Customers

 September 29: A Guide to Marketing Channel Selection

 Session 4, date varies by location: Review and Critique of Your Marketing Materials

Locations:

CCE of Wayne County, 1581 Route 88 North, Newark. Registration contact: (315) 331-8415 x 117 or email Judy Glann at jmg358@cornell.edu with your name, address and phone number.

CCE Wyoming County, 401 North Main Street, Warsaw.

Registration contact: (585) 786-2251 x 124 or email Jenn Carges at jar97@cornell.edu with your name, address and phone number.

For more information on these workshops, contact Nancy Glazier at (585) 315-7746. For information on other locations, contact Matt LeRoux, Cornell Cooperative Extension of Tompkins County, (607) 272-2292, or by email at mnl28@cornell.edu.